SEO-friendly content is the very content which is interesting and helpful for your human readers and for search engine spiders. Creating such type of content is not an easy task.
You need to be sure that your website gets a high ranking at Google, because it’s the way to find your blog posts for most readers.
You could hire a search marketing firm to optimize your blog according to search engines or anyway (firstly) you are able to do some things yourself. That’s like in sport – you get win not because your competitor is weaker, but because you are faster and think a step ahead. So the tips are:
1. Include search terms in the title tag of each page
Google bot reads a website’s code directly to index it. Usually most blogging platforms are built in this way: the title of your blog post is the first things Google sees and it assumes the words that appear first are the most important. So the title tends to carry the most weight of your blog post when it comes to SEO.
The same for human – people scanning result pages and see the early words first. At that moment they make up theirs’ mind – click on your website or no.
Make the list of possible keywords phrases and then use keyword research tools to find the keyword phrases that will define your target audience. Think about who you want to reach with this post and what that person might be searching for.
2. Link keywords to earlier posts
Search engines assume that a blog post which is linked to another pages has more authority than one without links. They also consider, does word or phrase relevant to the rest of content?
Linking (internal and external) important keywords to other pages on blog earns for you some search rank. It is more attractive to humans; on the other hand, it gives searchbots clues what the page is about. Just don’t become obsessed with links; it’s hard to read blogs too filled with links and Google may penalize or ban you, indeed.
3. Tagg blog posts
Blogging platforms let you categorize any blog post you’ve written by adding tags. It helps both humans and search engines easily see what the post is about and find related posts.
According to the tags Google uses them to prioritize your site in its search ranking. Posts with similar tags are linked together and tags are usually links to other pages on your blog. (Please do not overdo with tags – look at #2).
4. Google Insights for Search
Since August 2008, when Google launched Google Insights for Search, you are afford to use this tool to find out where you should focus your search efforts. You don’t have to make suggestion about the best tags or search terms to link. If you have some doubts about what keyword is more popular, Insights can tell you that.
I believe, these tips help you to save some money and create a more SEO-friendly blog.