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How to Take Great Photos to Promote your Property (in plain English)

Posted: September 26th, 2018 | Author: | Filed under: Creative Process, Tips and Tricks | Tags: , , , , | No Comments »

As the saying goes, a picture is worth a thousand words ā€“ and in our case it’s the photographs that do the talking for you. If you work on creating print production like me, you know the significal role of photos. Except the overall quality of the design itself, photos used in an issue can impact the reader experience – in a good or bad way. At its best, photography can act with the rest of magazine’s layout elements, which are arranged to create a cohesive whole. And at its worst, low-quality shots can damage all the hard work the magazine designer has put into her ;) creation.

For me there are 3 main components of any well-done photo – composition, technical side and idea, they are a base of successful photography. Using this knowledge while taking your shots, you’ll be able to achieve better results.

– Good Light
The best times to take photos are early in the morning or late in the afternoon – natural light is the best and easiest one to take shots, the more if you are not a professional. You can measure this time by your own shadow – it should be longer then you are.

* This photo is taken during ‘golden hour’ – at the evening. The light just after sunrise and just before sunset is unlike any other light, photos taken this time for me are stunning.

– The Feeling of Space
If your property looks a bit small in photos, it’s not a problem – with the correct photography, this can be taken care of. There are a few visual tricks you can use to make your property look larger:

  • If you are taking the photos yourself, position yourself at the corner and take each shot from the corner. This increases the feeling of space.
  • You can try to take photos from low position (camera sits lower than eye level) to create a perspective of the walls going up from lower, giving more presence.


– Keep It Clean
Make sure the room is neat and tidy and nothing detracts from the shots. You can add a touch of presence if you wish (like a breakfast, a pot of tea and an open magazine) to make the photo more ‘live’.

* Not the best way to show apartments – bed is crumpled and a person behind the one looks weird.

– Use A Tripod
A tripod steadies your camera, because the camera is affixed to it. When taking photos with a tripod, you will be able to capture a sharp photo with minimal light.

– Use grids to balance the shot
I’m about a series of lines on the viewport of your camera that are based on the ‘rule of thirds’ – composition principle that says an image should be broken down into thirds, both horizontally and vertically, so you have nine parts in total. If you place points of interest in these intersections or along the lines, your photo will be more balanced. This way you will never tilt the horizon – sure, if that was not the purpose of the shot :)

– Focus on One Subject
A lot of great photos include only one interesting subject. So when taking a picture of one, spend some time to set up the shot. (The subject shouldn’t fill the entire frame, and that two-thirds of the photo should be negative space – that helps the subject stand out even more.)

– Embrace Negative Space
‘Negative space’ simply refers to the areas around and between the subjects of an image and can take a photo from ‘good’ to ‘great’. It helps to focus on object itself, defines the boundaries of positive space and brings balance to a composition. When you include a lot of empty space in a photo, your subject will stand out more and evoke a stronger reaction from your viewer. And what does negative space looks like? It’s often a large expanse of open sky, water, an empty field, or a large wall.

– Use Leading Lines
In some photos, there’s a line that draws the viewer’s eye toward a certain part of the frame. Those are called leading lines and can be straight or circular. They can be fences, walls, streams, rows of plants, pathways. A pathway is designed to lead people, let it lead your photo too. Leading lines are great for creating a sense of depth in an picture and can make your photo look professionally designed.

– Capture Your ‘Hero’ Photo
What are specials about your property? What makes your guests keep coming back? This will be your main image, your chance to capture something spectacular. This could be an image of the overall property or a special room or view from your property.


You can show nearby activities, local food, places of interest of you region – anything what inspire you and your guests.

In other words, all above is about painting a story with photography and triggering emotion so that guests will see themselves staying with you and a talented designer like me will be able to produce another great magazine ;)

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