If you look for promotion your business on socials, Instagram ranks high on the list. This app is all about the visuals. While using Instagram for business keep in mind that you should build a unified and recognizable brand identity.
Your Instagram feed is a reflection of what and why :) your company is. It’s all about being deliberate with your posts. Your brand colors and could they be highlighted in the feed, any graphical elements, photo filters, other effects to underline a company style – anything that creates aesthetic – works.
One more important point for me is a great picture. Good by quality, interesting by subject photos should be your priority.
So how to build amazing Instagram feed look?
Let’s do a research for the BJL travel agency.
1. Establish a consistent theme.
Instagram account should be the same style as all of the branded materials — such as website, logo and marketing collateral. A big part of understanding your brand also means that you need to remember who your audience and what type of content is the most preferred.
I produced such set of elements (keeping in mind that the company slogan is ‘travelling over the world with compatriots’):
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