As the saying goes, a picture is worth a thousand words – and in our case it’s the photographs that do the talking for you. If you work on creating print production like me, you know the significal role of photos. Except the overall quality of the design itself, photos used in an issue can impact the reader experience – in a good or bad way. At its best, photography can act with the rest of magazine’s layout elements, which are arranged to create a cohesive whole. And at its worst, low-quality shots can damage all the hard work the magazine designer has put into her ;) creation.
For me there are 3 main components of any well-done photo – composition, technical side and idea, they are a base of successful photography. Using this knowledge while taking your shots, you’ll be able to achieve better results.
– Good Light
The best times to take photos are early in the morning or late in the afternoon – natural light is the best and easiest one to take shots, the more if you are not a professional. You can measure this time by your own shadow – it should be longer then you are. Read the rest of this entry »
If you look for promotion your business on socials, Instagram ranks high on the list. This app is all about the visuals. While using Instagram for business keep in mind that you should build a unified and recognizable brand identity.
Your Instagram feed is a reflection of what and why :) your company is. It’s all about being deliberate with your posts. Your brand colors and could they be highlighted in the feed, any graphical elements, photo filters, other effects to underline a company style – anything that creates aesthetic – works.
One more important point for me is a great picture. Good by quality, interesting by subject photos should be your priority.
So how to build amazing Instagram feed look?
Let’s do a research for the BJL travel agency.
1. Establish a consistent theme.
Instagram account should be the same style as all of the branded materials — such as website, logo and marketing collateral. A big part of understanding your brand also means that you need to remember who your audience and what type of content is the most preferred.
I produced such set of elements (keeping in mind that the company slogan is ‘travelling over the world with compatriots’): Read the rest of this entry »